What is the point?
There are about 4.9 billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it. With 5 billion internet users online globally, shopping browsing and viewing content online, the potential is vast. Digital Marketing is listed as one of the Top 3 skills people are investing in.
What do we mean by "Digital Marketing"?
Digital Marketing is any professional activity conducted online.
Generally people speak of the 8Types of Digital Marketing. Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing.
At Apsley, we start with traditional marketing and then show how this can be transformed online.
Is Digital Marketing a good career choice?
The Harvard Business Review states that business allocate 57% of their marketing budget to digital marketing, and this will increase by 16% in the next 12 months. It is the fastest growing function in organisations at the moment.
If you want a fast-paced working environment that holds the power to transform a business through engagement, digital marketing is a prospective career path for you.
Typical entry careers include:
- Digital Marketing Manager
- Social Media Marketer
- SEO or SEM Specialist
- User Experience (UX) Designer
- Email Marketing Specialist
- Virtual Reality (VR) Developer
- Content Strategist
- Artificial Intelligence (AI) Specialist
POSTGRADUATE (MASTERS LEVEL)
ECTS LENGTH
120 12-18 MONTHS
DOCTORATE (DBA/PhD)
ECTS LENGTH
180 18-36 MONTHS
The delivery is either classroom based, blended or online
You can access learning through our own bespoke APSLEY APP and APSLEY LEARNING PORTAL in the Cloud.
Our taught units consist of Case Studies, Audio and Video Presentations, Independent Reading, and Independent Research depending on your Area of Research Interest. You will complete a written assignment for each unit which will be assessed. You can design your own Research Topic.
Advanced Entry, Scholarships and Finance Plans are available on application- please enquire about the eligibility criteria.
